3 SEO Trends to Look Forward to this 2020
This year, a competitive atmosphere is likely to take over. The number of businesses competing for the first page of search results is growing at a rapid pace.
Moreover, search engines like Google regularly streamline and improve their existing algorithms to the consternation of SEO specialists, individuals and companies that try to keep up with new SEO trends.
But what changes should we expect this 2020?
Not changes per se, but it seems the next 12 months will be a time for harvest. The trends that gained traction in the last few years (e.g. video content , voice technology, and search engines beyond Google) may go mainstream this year.
The Rise of Video Content :
True, content is still king. Nowadays, content takes on a variety of shapes. From written content to graphic content to animated content. But if the last few years proved anything, it’s that video content is king. The vlogosphere took off with flying colours and without a doubt, this type of content will cement its reign this 2020 onward.
Studies show that video content has better chances of appearing on Page 1 of search engine results than a purely text-based web page. Should expert prognosis prove correct, videos will comprise 82 per cent of overall web traffic.
And the good thing about this bandwagon is that you are never too late to join it. How to start? Simply embed more videos on your web pages or blog entries. Support your videos with a well-written article to help readers and Google crawlers have a better understanding of your content. It also allows algorithms to index both video and text easily and you’ll appear on search results in no time.
More People Will Use Voice Search :
Last year, 40 per cent of adult users conducted voice searches on a daily basis. This year, experts predict approximately 50 per cent of adults will use voice technology for searching information online.
While this development is impressive, SEO specialists may need to adjust their strategies accordingly. Typed search and voice search are clearly different and search engine optimisation specialists will have to anticipate voice search queries. They should be knowledgeable in their audience’s language, particularly in how they think or speak online.
Other Search Engines Matter Too :
Google will continue to be the leading search engine in the world. Its dominance will extend for decades and it will always be a favourite among users. Whether now or in the years to come, Google has earned its spot in cyberspace and rightly so. But that does not mean it is immune to competition.
People are also trying to expand their horizons by exploring non-Google search engines. Some of these search engines are gaining traction. Experts predict a shift in people’s sentiments where search engines are concerned. More users will be open to using Bing, Amazon, DuckDuckGo, Twitter and YouTube. If they see their privacy is being respected, they may redirect their loyalty elsewhere.
As an SEO professional and you hope to make waves in other search engines besides Google, then build or redesign your website to accommodate a wide range of algorithms.
Chart New Territories :
2020 will be a year full of surprises. Some SEO trends will stay, some will grow, and some will run out of fashion. Pay attention to the trends listed above, be discerning in applying them and open more doors for attracting traffic and sales from search engine users.
About Lancey Clemons :
Lancey Clemons is a digital content curator and market research presently working with an SEO company operating in the Australian Capital Territory. He is an avid reader and loves reading fiction in his spare time.