Importance of Having Mobile Apps for Small Businesses

The quantity of smart phone users worldwide has grownup exponentially over the previous 5 years. The number of Android & iOS devices sold globally has crossed a billion mark each. Hence, it is no longer sufficient to have only a website for your business. Any business, small or large must have a mobile app. Let us look at some of the most important reasons why you should opt for a mobile app for your business:
1. Branding – A mobile application is the best way to create brand awareness for your business. You can use your logo, your business’s tag line or a message that you would like your customers to connect with your business to create a brand recall. Every time a client who has downloaded your mobile apps grasps your logo in the form of a smart phone app icon on their display, they will remember you.
2. Increased Reach – Since the sheer permeation of smart phones and other mobile devices like tablets and the better Internet connectivity in different regions of the world, the quantity of individuals you can reach through an app has increased tremendously. It is easier for your existing as well as potential customers to find out the right information about your products or services through your mobile app.
3. Create Customer Database & Profile – It is easier to collect customer data in terms of phone number and email id through a mobile apps. You can also allow your app users to login via their social media accounts like Facebook or Google. This will give you admittance to other valued data like their field of interest, their lifestyle, shopping favourites, etc. This data can then be used by your marketing team to send out the right communication.
4. Increased Engagement – By building the right features in your app you can utilize it as a powerful way to increase engagement with your existing and potential customers. You can include features like social sharing and a help desk (for sales and service queries) in the app to improve direct communication with your customers.
5. Push Notifications – This is one of the main benefits of having a mobile apps. You can tell your Mobile Developer to incorporate a push notification specification in your app which will aid you with your ongoing marketing. Through this specification, you can send bulk messages to every app users or exact messages to a sub-set of your app users based on the message.
The Author of this article, Arun Mohan is writing articles for Agrraj Consultancy Services

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